Promoting your quiz night

Now more than ever are there a great number of ways to promote your quiz night to boost your turn out. Many tables who attend will be groups of friends, work colleagues, teams from sports clubs or community groups or the general public.

You need to ensure that your message gets out to workplaces, friends and relatives of any organisers, local groups and to quiz night fans via local press and community message boards.

You will likely need to create a printable A4 sheet with all the night's details to post at various physical locations, but definitely also create an emailable or web promotion for the night that you can spruik via various networking sites and email. Encourage friends and family to pass it on to any people they know, especially at work.

Your promotion should clearly state the following at least:

  • time and date of the night (e.g., "7pm for a 7.30 start")
  • venue, including details on where to find nearby parking
  • the cause for which you are raising funds
  • the cost of tickets for the night and whether they're to be purchased prior or on the door at the night
  • a contact person, phone number and email address for enquiries and bookings
  • whether people are expected to bring their own food and/or beverages

Pricing

Typically, quiz nights are priced at around $10 per person. Particularly well-run, established and quality nights can be $15, or some might charge this or more and provide something in the way of refreshments on the night. For many, $10 is a magical pricepoint for a group night such as a quiz night. Some may find $15 a bit steep so keep this in mind - you can always charge $10 per head for entry (or a flat-fee per table) and then look to "financially involve" people more through regular games and opportunities like live and silent auctions!